On our last Getting Real episode, I had an incredible conversation with Amy Johnson, a values-based consultant and coach, and I’m excited to share what we uncovered. If you’re a real estate investor—or thinking about getting into it—there’s something crucial that’s often overlooked. It could be the game-changer you’ve been waiting for. What’s the secret? Aligning your investments with your core values.

Most of us go through life making decisions without fully realizing what’s driving them. We think we know what we want, but when we dig deeper, we often find we’ve been guided by values we weren’t even aware of. Amy explained it beautifully: if you’re not in touch with your true values, it’s like trying to navigate life blindfolded. You’re guessing and hoping to hit the mark, but you often feel off track.

Check out this episode of Getting Real Live where I chat with values-based consultant Amy Johnson about how real estate investors can align their core values with investment strategie...

Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young man or wage earner of today invests his money in real estate.

~Andrew Carnegie

Yes you read that right- 90% of the world's millionaires became millionaires through real estate. Real estate investment is one of the fastest and safest ways to build wealth and grow your net worth in this country, and it's time for you to get in the game too!⁠⁠
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Just to be clear, when I talk about real estate investing, I’m not talking about buying a home to live in. That sort of investment takes money out of your pocket every month. When I talk about real estate investing, I am talking about buying cash-flowing rental property that puts more money into your pocket every month.⁠⁠

 

There are 7 reasons why millionaires in the US invest in Real Estate

 

1.  Passive Cash Flow

Your tenants pay rent. After expenses what you have is mon...

There are 3 important aspects of a property you need to evaluate… These are the same for almost every investment property.  

Physical Characteristics

The first aspect of a property is its physical characteristics.  This includes things like:

• square footage
• number of units/rooms/bathrooms/etc.
• amenities (stainless steel appliances, gym, pool, etc)
• architecture
• class of property
• property condition
• location, etc.

 
The size, characteristics, and location will determine who wants to be your tenant, how much they’re willing to pay, what kind of appreciation you’ll be able to get.  When you’re assessing a property you want to consider all of these characteristics and what it means for your rental price.  

You will also want to assess how you could improve the property to its highest and best use or to get the highest and best rents.  Sometimes the best investment property is one that is not in the best shape when you buy it but can be relatively easily improved to get great ren...